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Rich, full-flavored coffee can happen for extended periods of time by limiting the effects of external forces that reduces coffee freshness. This is done by using a proper storage canister. Your coffee loses flavor with exposure to light, air, and moisture, as well as from gasses that are released from the coffee after the roasting process. The Friis Coffee Vault will keep your coffee fresh by locking in flavor while blocking out light, air and moisture… and our patented Friis Freshness Valve, that is part of our Coffee Vault, will vent away the flavor destroying CO2 gas. When stored in a cool, dry place, your coffee will stay fresh longer. If you are looking for a way to store your coffee, check out our www.friiscoffee.com…you’ll get the benefit of having your coffee stay fresh longer in the process!